At Affinity Group, we understand that detailed planning is key to a higher level of sales execution. By investing in the front end of the process, collaborating with clients and using local market knowledge and culinary expertise, our management teams build business plans that are targeted and achievable. Building successful strategies requires ownership at all levels of the process. After all, ownership and accountability are at the core of efficient and effective sales execution.

Culinary is the cornerstone of the Affinity Group. Our seasoned culinary team works collaboratively with our customers to creatively engineer menu options. We share our expertise around consumer trends and insights and deliver on-site product training; creating a partnership that is mutually beneficial. Side by side, we work together to develop recipes that elevate menus and maximize profits.

Affinity Group captures and analyzes local market data to drive decisions that help businesses win, serve, and retain their customers. We help our clients and customers target the right opportunities, ensuring that they will realize the full revenue and profit potential of their products, services and relationships.

Offering a best-in-class competency-based sales training curriculum to external partners and clients delivering foundational skills in areas including solution selling, strategic account planning, and successful sales negotiations.